Wednesday, March 6, 2024

Zanco: The Elegant Awkwardness of Typography

Zanco is a celebration of delicious contradictions, embodying elegance and awkwardness, youth and sophistication within a single variable display type. Its tall and narrow stature is marked by stressed curves, softened angles, and an unconventional weight distribution that finds a perfect balance. Moving from lanky to heavy, shadows deepen along the bottom halves, creating a captivating interplay, especially on interlocking descenders.

The typeface derives its name from the zancos worn by towering acrobats, with long, stilt-like limbs echoing the font's distinct characteristics. Throughout its full family, Zanco presents a spectrum of styles—from heavy-footed, funky platforms to slim, ethereal lifts with an art nouveau charm. The resulting effect is a blend of curves, melting into each other, evoking a sense of nostalgia and whimsy.

Zanco's versatility shines through in brand identities with heart, packaging that speaks volumes, and effortlessly genuine messaging. Whether gracing posters, billboards, or dynamic motion graphics, this typeface leaps off the page or screen with its relaxed yet legible allure.

Crafted by Alexander Wright at In-House Int’l studio foundry and developed by Rodrigo Fuenzalida, Zanco is the brainchild of In-House International—a creative agency known for delivering branding breakthroughs for game changers. In Zanco, one finds a fusion of the legible, sensuous, and useful, all seamlessly intertwined in a typographic marvel.

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Zanco: The Elegant Awkwardness of Typography

Upgrade your typography with this font!


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